Part of the J. Walter Thompson Company, we are an agency focused on building brands through content, entertainment and experiences. Traditional Advertising is just (an increasingly small) part of it.

Technology is changing everything. The advertising industry is trying to adapt to a world where behaviors and habits have been changing drastically, and will continue to do so. Before being consumers, people are audiences for whose attention companies compete fiercely. They are also potential activists in search of causes and meanings. In this post social media world, Brands have opportunities and threats that may change very rapidly. We believe our main value proposition as a company is to help them navigate this new reality.

Our business model is hybrid: we produce everything we create. The speed of change in marketing transforms our model into a valuable advantage for clients that choose to work with us. Our working process is very horizontal and collaborative - ideas can come from anyone and anywhere. The diversity of our team is a building block of our culture, and allow us to imprint equally diverse and inclusive points of view in all work we produce.

Founded in October 2012, Mutato is run by Eduardo Camargo - Chief Executive & Creative Officer - and Andre Passamani, Chief Operating Officer. They have been working together since 2005: prior to Mutato, Eduardo and Andre were known for their tenure in the highly awarded full-service digital company Colmeia. 

Beauty for a purpose.


Raising the bar when it comes to the role of a brand in today's world: diversity, empowerment, democracy.



The most iconic brand in the world.


As one of their main AORs in Digital, Content and Realtime Marketing, we proudly help Coke socialize - in Brazil and most recently, worldwide. Our work is spread over several brands and platforms, including Coke, Coke Zero, Sprite, Fanta and a couple of transversal special projects. 


Winning the right way.


Seasoned executives face the challenges of vibrant startups, and vice-versa. An original series created and produced by Mutato and distributed by Fox, in three episodes.


We've been working with Google since Mutato didn't even exist.


Google is our client since forever. We've been helping them tropicalize products and make friends in Brazil ever since. Our work for them range from fostering social conversations to making innovative marketing experiences. 



In Brazil, the world's best piece of confectionary have entered popular culture through social conversations.


From influence marketing to digital consultancy, we help make Kitkat a popular brand in Brazil.



Building cultural relevance and influencing people. Big content > Big data.


Our challenge with Netflix is keeping the bar high (and rising).



Open Arms.


From the heart of Rio, Pirelli tells stories of protection.