In this post-social media age, brands have opportunities and threats that may change very rapidly. Our main value proposition is to help them navigate this new reality. Our team is a truly diverse collective of strategists, storytellers, journalists and film directors working in the flow of culture to build brand relevance. Always on. Always alert.

 

Beauty for a purpose.

 

Raising the bar when it comes to the role of a brand in today's world: diversity, empowerment, democracy.

 

 
 
 
 

The most iconic brand in the world.

 

As one of their main AORs in Digital, Content and Realtime Marketing, we proudly help Coke socialize - in Brazil and most recently, worldwide. Our work is spread over several brands and platforms, including Coke, Coke Zero, Sprite, Fanta and a couple of transversal special projects. 

 
 
 
 

Winning the right way.

 

Seasoned executives face the challenges of vibrant startups, and vice-versa. An original series created and produced by Mutato and distributed by Fox, in three episodes.

 
 

We've been working with Google since Mutato didn't even exist.

 

Google is our client since forever. We've been helping them tropicalize products and make friends in Brazil ever since. Our work for them range from fostering social conversations to making innovative marketing experiences. 

 

 

In Brazil, the world's best piece of confectionary have entered popular culture through social conversations.

 

From influence marketing to digital consultancy, we help make Kitkat a popular brand in Brazil.

 

 

Building cultural relevance and influencing people. Big content > Big data.

 

Our challenge with Netflix is keeping the bar high (and rising).

 

 

Open Arms.

 

From the heart of Rio, Pirelli tells stories of protection.