CLIENT: Avon Brasil
PRODUCT: Attraction Fragrance
ABOUT: how to turn the launch of Avon's Attraction male & female fragrances into a social discussion about the rules of attraction? Making people think twice about what they see. Our video brought an androgynous couple dancing, in a deep connection. At first, some people thought they were a same-sex couple - and hatred remarks started to pop up in Avon's timelines. But they were actually a straight couple, and the dubious interpretation sparked discussions about gender identity, visibility and equality - with a very positive return to the brand: more than 10MM people impacted, 12K+ comments and 18K+ shares and an overall positive response to our campaign.