CLIENT: Avon Brasil
PRODUCT: BB Cream Matte ColorTrend
ABOUT: To launch the BB Cream Matte Avon ColorTrend in Avon Brazil 1st full digital campaign we decided to go for a bold move. Our product was very accessible and democratic, so our cast should be. A group of artists and activists that never had been shown in beauty adverts before: transgenders, gender fluids, lesbians and androgynous - all led by Brazilian queer muse Elke Maravilha. We reached best sales results for ColorTrend in 4 years, generated 700MM impacts, 86MM views, 75 media articles and sparked discussions all over the country, from politicians to academics.