Fidelity Test

CLIENT: Netflix
PRODUCT: Netflix
ABOUT: we were briefed to generate conversations in Brazil about Netflix Cheating (the habit of watching Netflix without your significant other) and to do that we recreated a famous Brazilian trash TV show: João Kleber's "Fidelity Test". In it, men were tempted to cheat on their wives by beautiful models without knowing they were being recorded. Instead of a model, we had Netflix. The results of our social video were impressive: 22MM people impacted; 9MM views (4.5MM of them 100% organic); 35K+ shares; 60K+ comments; and 100 media articles about our campaign.