De Braços Abertos

CLIENT: Pirelli
PRODUCT: Christ the Redeemer sponsorship
ABOUT: Pirelli is a sponsor of Christ the Redeemer, Brazil's iconic statue positioned in one of Rio de Janeiro's highest mountains. For years, consumers didn't associate the icon to the brand, and to tackle the issue Mutato was chosen to activate the sponsorship in 2016 - year of Rio 2016 Olympic Games. Our solution: to create a digital campaign showcasing inspiring stories of Brazilians who silently protected other people - just like the Christ, just like Pirelli tyres.