#SelfiedoPorta

CLIENT: Google
PRODUCT: YouTube
ABOUT: In 2014, selfies became a hit. In Brazil, the biggest YouTube phenomena was the humor channel Porta dos Fundos. What if we combined the two to create a meaningful connection for people lives? Using beacon technology, we created selfie machines across São Paulo where people took selfies and were immediately positioned between the cast of Porta dos Fundos. Some 9,000 selfies later, we confirmed the potential of our idea.